Launching a New Takeout Brand to a Hungry Audience

Client: Buffalo Wild Wings Go
Industry: Hospitality & Restaurant
Services: Social Media Marketing, Social Media Ads, Graphic Design, Videography

The Challenge 

Buffalo Wild Wings Go, the innovative fast-casual takeout and delivery concept from the popular wing brand, needed to establish a distinct digital identity and drive immediate traffic to its new locations. The primary challenge was cutting through the competitive food market to build awareness and convert curiosity into in-store and online orders from day one.

Our Solution

We at The AD Leaf crafted a launch campaign focused on visual appeal and local targeting. Our team developed a bold, consistent brand aesthetic through custom Graphic Design and high-energy Videography that showcased the speed and flavor of the Go experience. We then deployed this content through a strategic Social Media Marketing plan and hyper-localized Social Media Ads, targeting wing lovers and sports fans within a precise radius of each new store to drive trial visits.

The Results We Delivered

Within the crucial first six months, our campaign delivered measurable store-level impact:

• Increased local audience growth and in-store traffic by 75%.

• Achieved an 85% increase in user engagement across social platforms.

• Generated over 143,000 visits to the brand’s profiles and dedicated landing pages.

“The AD Leaf team didn’t just run ads; they built excitement. Their creative and targeted approach was essential in driving the strong initial traffic our new Go locations needed,” a Buffalo Wild Wings Go representative stated.

More About Our Restaurant Marketing Services

The AD Leaf serves up results for restaurants. We drive diners through your doors with crave-worthy social media content, targeted local ads, and strategic online promotions that boost visibility, increase orders, and turn first-time customers into regulars. Let us help fill your tables and your to-go orders.